We believe design transforms everyday moments into extraordinary experiences.
Our core values
Kindness
When interacting with suppliers, customers or partners, Dedal puts kindness first as its products need to reflect the care put into its production and form. When in doubt, the company resorts to a faithful Dalai Lama quote: “Be kind whenever possible – it is always possible.”
Transparency
Dedal is genuine and transparent – from the materials the company uses to the way they price their products, Dedal is willing to show the world their processes and methods to foster greater trust.
Sustainable Counsciousness
Most of the company’s decisions are made with social and ecological footprints in mind. In everything Dedal does, sustainability is key as to ensure the company’s actions are the best for surrounding communities and the planet.
Human products
Dedal makes their products and decisions without forgoing human touch. Putting machinery aside, they’re using hands and heart to connect with their partners, prioritizing humanity in everything the company does.