Brian Donnelly is currently best known as the artist KAWS. KAWS is a New York-based artist who has made a name out of him designing limited edition toys and clothing. He is also a world-renowned artist who exhibits in museums and galleries internationally. His art stands somewhere between fine art and global commerce. KAWS moved beyond the sphere of the exclusive art market to occupy a more complex global market.

In the late 1990s, KAWS had an opportunity to design and produce limited edition vinyl toys. These toys instantly became a hit with the global art toy-collecting community. In Japan, the toys were a major his since this genre of toys is well respected and widespread.

Most recently KAWS has designed toys and clothing for well-known companies such as Original Fake, A Bathing Ape, Undercover, Kung Faux, Nike. In the early 2000s he also reworked many familiar television and cartoon icons such as characters from The Simpsons, Mickey Mouse, the Michelin Man, the Smurfs, and even SpongeBob SquarePants.